The first bit of advice I would give is to put the work in starting at the bottom if you build a house on a shaky foundation the house will collapse. A nail technician can make upwards of six figures and I feel it is our duty to give them the credit they deserve. I have made it my personally mission coming from the hair side to change the stigma of the nail industry. The stigma of becoming a nail technician for the last 30 years was always looked at as a “hobby”. Do you have any advice for aspiring entrepreneurs looking to start a nail business? This allows me to empower and present Valentino Beauty Pure team members an incredible opportunity to become an exclusive distributor with an advanced education facility possibly leading into a full cosmetology school where they can issue licenses to new nail technicians entering the industry which will be better than traditional benefits at most companies.ħ. I believe in controlled growth and providing opportunities these locations are going to be offered to our educators with the first right.Ī nail technician is a very labor-intensive job that does not offer a 401K or retirement plan once your body cannot handle the physical labor you are left with very limited options. The recession gives us an incredible edge to acquire commercial properties. With that being said, we have a five-year vision which was to select key areas across the country and open up Valentino Beauty Pure showrooms and advanced training facilities. With the way the world is going we are heading into a possible recession. With the state of the world, what’s next for you and Valentino Beauty Pure? Additionally, I always plan an extra two days to visit local salons that we service and network with the salon owners and individual technicians we go as far as posting them on our social media page to making quick YouTube videos of their salons to give them more exposure and recognition within their area. This allows me to know what technicians’ want out of our brand in different markets across the country. This gives me an unbelievable advantage for myself to put different marketing strategies in place. What’s popular in New York may not necessarily be popular in Kansas. First, I get to meet the students face to face and get to learn the different trends that are popular in each state as students come from different towns and cities. Travelling allows me to enter a city where my team and I are hosting education seminars. Traveling around the country is extremely important to me which enables me to have my finger on the pulse I like to have my ear to the ground. Before COVID, you traveled around the country giving educational seminars. Valentino Beauty Pure showroom David Dilorenzoĥ. I personally feel that establishing relations is key to our success as I have stayed up until 4AM for the past six years after technicians’ normal work hours. We are in a contact sport the more consumers you speak to the better chances you have at bat. I have always believed in gorilla marketing, and this is gorilla marketing on steroids. Social media, most specifically Instagram has allowed me to have direct contact with the end user the nail technician and the clients. Has social media been a focal point of your success, and how? You have over 400,000 followers on Instagram. I believe in empowering others to achieve their dreams.Ĥ. Our primary focus is teaching beginners in the nail industry and strong foundation, from technical skills to business. We developed an exceptionally large online presence through multiple channels and built an amazing team that inspires, empowers, and teaches other nail technicians / salon owners across the country. We became a leader when I grew as an authority in business and marketing as I was hosting seminars the first few years in business. The brand has won multiple reader’s choice awards in the nail industry’s leading publications for multiple products across different categories. How has your business been a leader in the nail industry?
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